McLaren F1 — MCL/COLLECT
McLaren Formula 1's digital collectibles platform, powered by Hedera — free limited-edition artwork drops every race weekend of the 2026 season, bringing fans closer to the team. Race weekends don't move; neither do launch dates.
Authenticated F1 collectibles for McLaren Racing fans: a drop every race weekend, 100K+ redemptions, and no crypto wallet to figure out first.


The challenge
Blockchain-backed ownership normally drags mainstream racing fans through a crypto-first experience before they ever reach the thing they actually wanted.
What we built
The full route from discovery to ownership: featured drop pages, race-specific claim windows, a personal garage, public collector profiles and a season archive.
How it works
Ownership is recorded on Hedera, but sign-in is Privy. Wallet mechanics are folded inside the claim flow rather than presented as separate crypto tooling a fan has to learn.
- Client
- React 19TypeScript
- Services
- PrivyEthers.js
- Platform
- HederaAWS Amplify
The result
Fans claim authenticated collectibles on Hedera without ever meeting a crypto wallet — over 100,000 redemptions, one race weekend at a time.
Like what you see? The next card could be yours.